João Marcelo Pitiá Barreto
The financial behavior of people and enterprises instigates me to research and develop my teaching activities. Knowing how the science of Administration is evolving and contributing to its diffusion in society, helping entrepreneurs in maintaining their businesses, whether they are public or private, is motivating in my professional journey.
Ph.D. in Administration and Master in Accounting at the Universidade Federal da Bahia, Brazil. Graduation in Administration and Accounting at the Centro Universitário UniRuy, Brazil.
Research and publications focused on investment analysis, controllership, governance, innovation, and business models.
Member of the Scientific Council of the Brazilian Society of Business Models. Reviewer of journals in Administration and Accounting. Experience in business administration, with an emphasis on auditing, controlling, and capital markets. Coordinator of the Financial Administration Center at CRA/BA.