Faculty
Luciana Alves Rodas Vera
Marketing,
Entrepreneurship,
Innovation,
Research Methodology
Teaching and researching on marketing, entrepreneurship and innovation, following social and technological trends, are constant challenges that move me, as well as extension actions with positive social impact.
Post-doctorate in Business Administration at PPGA-Unifacs, Brazil. Ph.D. in Administration at the Universidade Federal de Minas Gerais, Brazil, with Sandwich at the Universidade de Algarve, Portugal. Master in Business Administration at the Universidade Federal da Bahia, Brazil. Graduated in Business Administration at the Centro Universitário Newton Paiva and in Social Communication from the Communication Faculty of the Universidade Federal da Bahia, Brazil.
Research and publications focused on marketing management, consumer behavior, communication and new technologies.
Experience in the extension area in the Incluir Project (Social Project for Teaching Youth and Adults) at the Universidade Federal de Minas Gerais (2014-2015).