Rodrigo Ladeira - EAUFBA

Faculty

Research in the area of ​​Marketing and Foreign Trade, with a focus on topics on contemporary marketing, digital marketing, experience marketing, sustainable marketing, neuromarketing, social marketing, corporate social responsibility and artificial emotional intelligence.

Post-doctorate in Marketing at the New York University, United States. Ph.D. in Business Administration at the Faculty of Economics and Administration of the Universidade de São Paulo, with a sandwich doctorate at Vanderbilt University, United States. Master in Business Administration at the Universidade Federal do Rio Grande do Sul, Brazil. Graduated in Economic Sciences at the Universidade Federal de Minas Gerais, Brazil. Graduation in Administration, with a degree in Foreign Trade from the Faculty of Administrative and Accounting Sciences FCG/UNA, Brazil.

Research and publications focused in the area of ​​marketing and foreign trade, with a focus on topics on contemporary marketing, digital marketing, experience marketing, sustainable marketing, neuromarketing, social marketing, corporate social responsibility and artificial emotional intelligence.

Researcher at the Marketing Research Center of the School of Management at the Universidade Federal da Bahia, Brazil.